Digital freight marketplaces that connect shippers and truckers online are turning toward more physical operations by offering the equipment that cargo carriers need to move loads.

Freight-matching startups Convoy and Uber Technologies Freight division recently launched fleets of trailers that shippers can preload with goods to speed up cargo transfers for drivers and shippers on their networks.

It’s a notable shift for a sector best known for using apps, algorithms and machine learning to match shippers and truckers.